scope of work
Smorgas Chef was a restaurant group consisting of two Scandinavian restaurants, a fine dining farm-to-table restaurant, Blenheim, in the West Village, a small chain of fast casual creperies, a catering company, and their own farm located in the Catskills. As their designer, I was responsible for various design projects across all of their entities, from website maintenance and redesigns to menu designs, marketing email design, advertisements and media partnerships.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/5ca0525a-ca42-4be9-bd2e-83a191672404_rw_1920.jpg?h=0f51a62b32a68d38f5b45ea3f593057e)
Crepes du nord
I designed a loyalty card for returning customers and built a unique website to showcase their menus and locations using Squarespace.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/23e2286a-2fb4-4c0e-bb71-75f29b633448_rw_1920.jpg?h=6dc9cea36d54fcc43d00c4bcd2963c32)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/52172900-abf7-4ee1-980f-3b62f6541e3f_rw_1920.png?h=92927d6bd2a6071656985b172a28520e)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/e42a8176-6d1b-4e77-a552-8e23f59e8ebe_rw_1920.png?h=eb1dc314e007d271cf0d884201036c8a)
Blenheim restaurant
As their newest restaurant, most marketing material for Blenheim focused on raising awareness of their restaurant and high quality food offerings. I designed this promotional postcard and rack card containing maple syrup from the owners' farm for various brand awareness efforts.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/22e6915e-d6a0-4c55-a9e2-e716a7dfb78f_rw_1920.png?h=57f17d247d34b7d0033a4bb0e87f17cd)
smorgas catering
Lacking a unique site of its own, I created this website and developed all the content to introduce the catering offerings and the team.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/2678fb0d-98f5-4f41-b910-472ed54d834e_rw_1920.png?h=0921e028273d07d89ffaf75a2bfc408d)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/07d6b2e0-661b-45cc-9de5-bea89201f0eb_rw_1920.png?h=149373166775da8da687cc11f727bb44)
Media partnerships
I designed print ads for AM New York and managed relationships with other media partners, including a newsletter collaboration with Clean Plates.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/15b336be-6aa1-475b-afb1-8fa4fde16b85_rw_1920.png?h=927cf65a65da0f9cc28bfc5d46587674)