creative brief
Serra on the Roof is a restaurant concept that took over the rooftop Birreria at Eataly Flatiron. As part of the corporate design team at Eataly, I designed the original logo and winter version, and later create a print and digital friendly private dining guide.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/dfab8db1-0175-46f5-84dc-b5bb8a876aec_rw_1920.png?h=2b05967c4822d4b6002bc4aadc542abb)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/e59de525-5dca-4c28-92c2-d64d6373f9b4_rw_1920.png?h=2108c2a6eedf61375675652a5323a350)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/ab8e0db4-1bc5-4210-8b8d-99fe011fbf53_rw_1920.png?h=6fa8aa373bb30dbf7543ed8e969ee1bc)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/86a13a9c-480d-46db-b243-44280cfee0ac_rw_1200.jpg?h=311319ec3dcdfdd2f77ab4eee78fbc8d)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/08de02c1-6ae5-456a-8782-97dbf0940e28_rw_1200.jpg?h=2452be3f4895c66014ef594dd8036957)