I collaborated with the Head of Marketing and the Private Dining team at CCMC to develop three distinct creative directions for their holiday campaign. These designs were crafted to promote private events and restaurant buyouts, aligning with their brand identity and enhancing visibility of their dining spaces.
Concept 1: Mingle All the Way
This creative direction leverages a clean, modern typeface to highlight the joy of gathering and the premium dining and beverage experience. I designed the logo lockup, private events page, sample email template, and holiday guide covers to align with this vision.
Concept 2: Meet Me Under the Bridge
This option takes a more whimsical approach, emphasizing the proximity of the event spaces to the Brooklyn Bridge, reminding prospective clients of the venues' prime location.
Concept 3: It's Warmer Inside
This cozier concept plays on a popular holiday song, evoking the warmth and inviting atmosphere of the restaurants and event spaces.
