creative brief
Working with the head of marketing and private dining team at CCMC, I designed three creative directions for their holiday campaign to market private events and buyouts for their restaurants and spaces.
option 1: Mingle All the way
Leveraging their cleaner typeface, this creative direction emphasizes the joy of gathering and the high quality dining and beverage experience. I designed the logo lockup, private events page, sample email template, and holiday guide covers.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/dec0fb17-3d4c-415a-9a47-749e7a4ae785_rw_1920.jpg?h=950138cb1b351c3b45fafd0c6f83533b)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/946bf1e2-2526-4a87-9a27-e815114ebf27_rw_1920.jpg?h=197417bcd2ed4383a2a9920a62ced817)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/13e74b28-6243-4a42-89c8-ed104edffe5c_rw_1920.jpg?h=35667fd4ccf3cfca8d542c3d03709c80)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/08726853-54d2-4ff7-ad6f-c3945307b43b_rw_1920.jpg?h=32f508bd4dd7d63f7f50a852c2b1fce3)
option 2: Meet me under the bridge
A more whimsical approach to the campaign, this option focuses on the proximity of the event spaces to the Brooklyn Bridge, reminding prospective clients of the prime location of the venues.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/2c143d6a-7bc0-45e5-9a3d-f5010cbbf8b4_rw_1920.jpg?h=c41c0e8854cdd6351bf2ad9644936d06)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/b9ef2648-bc34-406f-b168-0e91b8c34b7a_rw_1920.jpg?h=fd99a08ec111520b7e311c124c6c6fa1)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/05c0e6b8-b0ad-49db-b0a6-f5805b91f258_rw_1920.jpg?h=c8806654a40edce1238c8a555e4451c4)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/3545fee6-2ee1-4846-bdad-14d70fbc423e_rw_1920.jpg?h=42d4726a8cd377089e5da9deff9d410a)
option 3: it's warmer inside
This cozier approach is a play on a popular holiday song and reminds clients of the warm, cozy interior spaces of the restaurants and event spaces.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/81314f2a-fdb2-49d0-81aa-14e68c510a7e_rw_1920.jpg?h=0113f53ea987d4a853dae48413e3cf02)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/111c3338-069d-4965-99e6-bc1100e0e61e_rw_1920.jpg?h=bdf711a8a843ff35ab94187bf1d67ca5)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/c9038141-26e6-4ee5-9c4c-c159717111e2_rw_1920.jpg?h=999a68221306f8746e56f5c152073c87)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/e948c07b-3f51-4d63-949b-2a268821b1a9_rw_1920.jpg?h=e6ae9e8c27fa37b958a11dd3e498ab6d)