creative brief
Working with the head of marketing and private dining team at CCMC, I designed three creative directions for their holiday campaign to market private events and buyouts for their restaurants and spaces.
option 1: Mingle All the way
Leveraging their cleaner typeface, this creative direction emphasizes the joy of gathering and the high quality dining and beverage experience. I designed the logo lockup, private events page, sample email template, and holiday guide covers.
option 2: Meet me under the bridge
A more whimsical approach to the campaign, this option focuses on the proximity of the event spaces to the Brooklyn Bridge, reminding prospective clients of the prime location of the venues.
option 3: it's warmer inside
This cozier approach is a play on a popular holiday song and reminds clients of the warm, cozy interior spaces of the restaurants and event spaces.
