creative brief
Conduct user research to uncover pain points and design a new and improved app for navigating NYC's transit system.
User Research
I began the process by researching popular navigation applications and using a few myself to get around the city. I conducted in person interviews and designed a survey to gather as much information as I could about user habits, preferences, and needs. From there, I began collecting common themes and trends.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/35f1db5a-c69b-4b8b-a8b5-fecfb26968d1_rw_1920.jpg?h=f8478119d235131084ccda23c1afff64)
Persona Development
I developed a few different personas based on the feedback I gathered, primarily focusing on Millenials but with different backgrounds, income levels, and transportation needs.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/818eddeb-beb0-4773-bbec-73617479a3c4_rw_1920.gif?h=f303af387c3d630e589d1ef2b55ba3f1)
Scenario
I created a scenario for the persona of Andria, who represented the largest number of users I interviewed and surveyed. This scenario helped to define what types of features would be needed to fit her interests.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/6047fabc-0c6e-4249-92eb-f0ded7c023fb_rw_1200.jpg?h=0db1fa13bf0e96af2da85694e06e6a8c)
Site Mapping
I created a site map for the app prior to designing it, to help organize the design of the site in a logical way and to be sure I was touching upon all of the necessary features of the app.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/697fd914-0b4b-4cdc-a1ce-a7bca04473e2_rw_1920.jpg?h=ac5750a0e63b1af9364e6d51aba3b36b)
Prototyping
I began with a simple hand drawn paper prototype before moving onto this medium fidelity prototype, which I tested on users to make sure the flow was intuitive and made for a pleasant experience.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/1c1d24af-eeca-449c-8923-963e3f5f504f_rw_1920.jpg?h=22bdff3d01bcdf9096854ef0925c96d5)
high fidelity design
The final high fidelity version of the design features Andria as the user, and features her saved routes, profile information, and a sample request input for directions.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/48ff8c7c-0151-47b4-9692-ff1f613e1f82_rw_1920.jpg?h=c4541d2b4753b0859616bbdec3a507aa)