Founded in 2014 and headquartered in Berlin, HomeToGo is the world's largest marketplace for online bookable accommodations, featuring listings from over 2,000 vacation rental providers. These include major platforms like Airbnb, Booking.com, VRBO/HomeAway, Expedia, TripAdvisor, as well as a wide network of local specialized partners. During their rebranding, they sought to target female travelers globally. I was commissioned to develop new branding concepts, including colors, fonts, and sample designs for their website and app.
Concept 1: Let's Go
This bold design embodies the modern, independent, adventure-seeking woman eager to book her next trip. A blend of warm colors and strong fonts captures the feeling of a woman in control, ready to take charge of her own life and embark on her next journey.
Concept 2: Cozy and Inviting
The design strikes a balance between a classic look and a contemporary, web-friendly style, using a subtly feminine color palette that appeals to women of all ages while remaining inclusive of male customers.
