creative brief
Develop a fresh design direction that embraces gender fluidity and speaks to inclusion - unisex - so anyone regardless of gender might be drawn to the product on the shelf.
Inspired by brands like "Fluide", this design works off the assumption that the concept of "gender fluidity" is already a commonly understood and appealing proposition for members of Gen Z. The added subtitle of "for everyone" and gender neutral colors reinforce the inclusive, unisex nature of the product.

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