creative brief
Founded in 2014, and headquartered in Berlin, HomeToGo is the world's largest marketplace for online bookable places from the most popular vacation rental providers. HomeToGo’s platform hosts rentals from over 2,000 vacation rental companies, including Airbnb, Booking.com, VRBO/HomeAway, Expedia, TripAdvisor and more than 2,000 local specialized partners. During their rebranding, they were looking to target females travelers globally. I was commissioned to create new branding concepts, colors and fonts, and sample designs for their website and app.
Option 1: Let's go
This bold design reflects the modern, independent, adventure-seeking woman who is eager to book her next trip. A mix of warm colors and strong fonts establish the feeing and mood of a woman in charge of her own life, ready to take action and guide her own journey.
Option 2: cozy and inviting
The design aims to balance a classic look with a contemporary web-friendly style, a subtly feminine color palette that can appeal to women of all ages without alienating male customers.
