creative brief
Serra on the Roof is a restaurant concept that took over the rooftop Birreria at Eataly Flatiron. As part of the corporate design team at Eataly, I designed the original logo and winter version, and later create a print and digital friendly private dining guide.
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/59cfabb0-d3b4-4291-b2dd-e279ec4f0290_rw_1920.png?h=8a13902ca21593fa1b98cb9ae896a34e)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/fb27d3fa-0538-4ad4-8be0-a27c748a9886_rw_1920.png?h=758b6adc22787ab09729d1315535bb78)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/37b490df-c520-492f-8128-35bf036579ac_rw_1920.png?h=8b7f4e5d7964c58aceb2ba05db03abbe)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/e5c47fcc-9141-4075-afcb-d5edcd504f3e_rw_1200.jpg?h=af384207c1faa5e8dc8f9c1e29c2b279)
![](https://cdn.myportfolio.com/a8490c05-0d73-4c81-9719-6a5866a5752f/38c7a50a-462a-41d6-b592-de3fba243494_rw_1200.jpg?h=adb1248866403357ce2979e63244e585)